When uploading a logo, here are some tips and tricks for making them look their best.
- We recommend uploading logos as PNG files with a transparent background (if you need help with this, contact your designer, hire someone on a freelancer site or search the web for “make PNG background transparent”).
- For best results, you may want to use a PNG compression tool to optimize your logo file and make it load faster. Just search “PNG image compressor” using your favorite search tool.
- The minimum logo size is 40 pixels high by whatever width you’d like up to 200 pixels wide. We recommend a minimum of 40 pixels wide but only for very simple square logos.
- For best results, we recommend uploading your logo at least 80 pixels high and up to 400 pixels wide; with the ideal size being at least 120 pixels high by 600 pixels wide. Uploading logos higher than 240 pixels high and 1,200 pixels wide is not recommended and may cause issues for some visitors.
- We do not recommend uploading logos smaller than 40 pixels high (again, with 120 pixels high being the ideal size).
- You do not need to use a specific aspects ratio on your logo file — other than making sure it’s not more than a 5:1 ratio.
- For best results, only upload 72 dpi RGB image files.
Simplify your logo
- In order to maximize the amount of a device screen that can display your menu or price list content, we’ve purposefully kept the logo and the header bar it is in small.
- In order to make sure your logo is legible businesses with more complex logo designs may want to use a simplified version of the logo.
- For example, often you can crop out or remove extra icons, flourishes or other design elements and just upload the part of the logo that says your name.
- Alternatively, if you have a strong icon or standalone visual element that customers will associate with your business, you could just use that without any text.
- At the end of the day, since most people using your QR code menu or price list will be in your business, they will likely already know where they are and want to focus on what dishes, products or services you offer — hence our strategy of making the logo smaller.
Dark and light versions
We recommend that all owners upload two versions of their logo:
- A “dark” version meant for use against a white background.
- A “light” version meant for use against a black background.
- These are important if you allow your visitors to switch between “day” and “night” view under your settings panel.
If you force everyone to use a dark or light version all the time, then you only need to upload one logo file, though it can sometimes be a good idea to upload both at the same time just in case you change your mind later.
For best results, we do not recommend adding a white or other colored background behind a logo unless that’s part of your design.
Organization vs. location logos
With logos, you can upload different files at bot the organizational level (higher than locations) and these will all apply to any locations under it unless those locations have different images uploaded.
Visual guide to what image is used where
It can sometimes be confusing as to what image in the admin shows up where. Here’s a visual guide them explains it.